Supplements

Supplement Brand ESSENTIALS

Rush Ricketson on March 15, 2024

Besides a product and a manufacturer, what are the ESSENTIAL items that a Supplement Business has to have?

At PURE Private Label, we’re obsessed with supporting supplement brand owners and helping them scale their business.

Because of that, we’ve put together this guide to help you make sure you’ve got everything checked off of your list!

Let’s dive in…

Every Supplement Brand Needs:

Label Design:

The label of your product is your billboard to the world! Our experienced design team can help you get the exact look that you need to break through the crowd.

Ask your Account Manager about label design to learn more.

Label Print:

Once you’ve got it designed, you need to get your label printed! You can print on your own, or take advantage of our cost savings with strategic partners to get your labels printed.

It’s just another way we can support your brand!

Website Design:

Your online presence is your storefront to the world!

Having a professional website can make all the difference, and it’s important to get this part right!

The good news is, you don’t have to become a web developer to get it right. Our partnered agency, RevMulti, specializes in creating Shopify sites for Supplement Brands.

To learn more about web design and claim your special price for being a referral from Pure Private Label, Click here >>.

Marketing Support:

There is a lot of “B.S.” in the world of dietary supplement marketing, and we have paid for our fair share of bad information through workshops, trainings, and agencies.

Along the way, we learned how to scale and grow our own brands and the brands that work with our partnered agency, RevMulti.

That’s why we created the ShopBytes Newsletter – to give you those tips and tricks absolutely free because we know that our success happens together. Click here to Subscribe to the ShopBytes Newsletter >>

Credit Card Processing:

A lot of people don’t realize that dietary supplements are outside the terms of service for PayPal and ShopPay.

That means that PayPal and ShopPay do not support dietary supplement transactions.

If they audit your store and find that you’re selling supplements, they will cancel your payment account – effectively strangling your business.

The best way to avoid this is to have a merchant processor that supports dietary supplements.

We have a trusted partner that we have used for years in BankCard and have done Millions in transactions with them.

If you’d like to set up your own compliant merchant account through BankCard, Click Here >>

Organizing a company:

Important disclaimer: I am not a lawyer and no part of this email should be considered legal advice. Before making any legal or business decisions, you should consult with an appropriate professional such as a lawyer or accountant in your field.

Most of the brand owners that we work with have chosen to create an LLC (Limited Liability Company) for their brand. You can do that easily through LegalZoom if that’s what you choose to do.

Thank you again for the opportunity to support your brand.

Talk soon!

Rush Ricketson

CEO, Pure Private Label

Follow Rush on LinkedIn for more content like this (LinkedIn’s “Top Entrepreneurship Voice”).

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How to Pick a Supplement Manufacturer: The Ultimate Guide

Rush Ricketson on March 14, 2024

I know it can be overwhelming to try to figure out how and where to have your products made for your brand!

Once you know how to make decisions about manufacturing choices, it can be a lot more simple though.

Just by reading this guide, you will be on your way to making a better decision for the long term benefit of your brand.

It’s NOT as simple as just picking the best price and moving forward. There are other extremely important considerations.

I know you want the absolute best at the very best price and speed available, but there are a lot of risks involved with picking a manufacturer that we are here to help you with!

“Why Create This Guide?”

It might seem strange that I would be the one to deliver this information to you, but I believe that the rising tide raises all ships and that more success in our industry only creates more opportunities for everyone.

Even if we aren’t the perfect choice for your brand, I know the industry is a better place with more experienced and savvy brand owners.

The more we support manufacturers that create high quality products, the more successful they will be and the more likely that low quality manufacturers will go out of business, which creates a net benefit for everyone (especially consumers!).

So How Do I Pick A Manufacturer?

I think it’s fair to say that most people understand how to compare prices among manufacturers, but…

are you aware of the other factors that you need to consider for a true comparison?

Price is important, yes, but if you fail to compare the other important factors, you can set yourself up for frustration and your brand for failure.

Then what else should you consider?

Quality: this is a huge concern for picking the right supplier for your brand. Make sure that you are comparing similar quality manufacturers in terms of the process, testing, and ingredients used.

For example, your quotes from various manufacturers might not be comparing the same ingredients if you’re not looking very closely.

Lead Time: Also known as Turnaround Time (TAT), this is how long will it take to get your product? Also be sure to know when the “clock” starts (ex. when labels arrive, from deposit, from material arrival, etc.)

Accessibility: How long does it take for you to get a response during business hours from an email, phone call, etc.? Having a direct line of communication with a prompt professional can make a huge difference – especially if there is ever a problem that needs to be addressed. Be sure to add this into your overall value consideration.

How Do I Evaluate These Areas?

When you consider price, quality, lead time, and accessibility together you’ll start to notice that there is a “push and pull.”

Meaning that you might have to pay a little more for high quality made quickly.

On the flip side, that might mean there is an opportunity to pay less if you’re okay with only receiving a response to an email from your supplier once every 2 weeks.

Ultimately, the right choice for your brand is up to you, but I know that with this in mind, you are better equipped to make the right division for your brand.

Understand which of the 4 areas matter most to you, and try to pick a supplier that can hit 2 out of those 4.

Obviously, what we always want is 4 out of 4, but that push and pull is likely to lead you down a path that requires you to prioritize what your brand’s needs are.

The good news is that when you understand your brand’s needs clearly, the choice can become obvious.

For me personally for example, I always put a premium on accessibility and having a representative that answers my calls and gets back to my emails within 1-2 business days. I have a track record of being willing to pay more for that even because of how much I value speed of communication.

That might describe you and it might not – there is no “right” answer. It’s just about finding the right fit.

Once you’ve found the right fit, turn all of your focus into growing your brand!

Talk soon!

Rush Ricketson

CEO, Pure Private Label

Follow Rush on LinkedIn for more content like this (LinkedIn’s “Top Entrepreneurship Voice”).

P.S. Whoever you pick to manufacture your product, our partnered weekly newsletter, ShopBytes, will help you grow your sales. Click here to subscribe >>

Mastering Your Elevator Pitch: The Secret to Standing Out in the Dietary Supplement Market

PURE Private Label on September 28, 2023

In the fast-paced world of dietary supplements, getting your message across quickly and effectively is critical. That’s why mastering your elevator pitch is a game-changer. But what exactly is an elevator pitch?

An elevator pitch is not just a brief sales speech—it’s your golden opportunity to intrigue potential customers in less than a minute. With a compelling elevator pitch, you can pique interest and transform casual browsers into loyal customers.

What is an Elevator Pitch?

An elevator pitch is a succinct and persuasive speech that encapsulates your business proposition in 60 seconds or less. In the context of dietary supplements, it’s your chance to leave a lasting impression about your brand.

In the constantly evolving world of dietary supplements, it’s essential to quickly engage your listener with a pitch that is not only backed by relevant data but is also highly relatable. You’re not just pitching your products—you’re selling a healthier, fitter lifestyle BRAND.

Identify what makes your dietary supplement brand unique—perhaps it’s your innovative formulation methods or your commitment to natural ingredients. Support these claims with compelling evidence such as customer testimonials or industry reports, and weave them into an engaging narrative. Your message should be clear, engaging, and direct.

Crafting an Elevator Pitch for Your Dietary Supplement Brand

Creating a succinct yet engaging overview of your dietary supplement brand can significantly boost your business growth. It all starts with identifying your Unique Selling Proposition (USP). What sets your supplements apart from the rest?

Once you’ve identified your USP, weave it into a narrative that speaks directly to your target customer. Remember to keep it concise and to the point, but also inspiring enough to prompt action.

Your elevator pitch is not static—it should evolve as market trends change and as you gain more insights about your customers. Stay adaptable and keep refining your pitch for optimal results.

What Makes a Good Elevator Pitch?

A good elevator pitch is clear and concise: it should encapsulate your business proposition in about 30 seconds. It’s crucial to understand your audience and tailor your message to resonate with them. Are they more responsive to emotional storytelling or hard facts?

Your pitch must effectively communicate your USPs. Maybe it’s a pioneering formulation process, unrivaled customer service, or sustainable practices. Lastly, your choice of words should not only be persuasive but also engaging. Remember, in the fast-paced world of dietary supplements, captivating content can make all the difference.

The Perfect Length for an Elevator Pitch

The ideal length for your elevator pitch is around 30 seconds, equating to approximately 75 words. In this digital age, people’s attention spans are dwindling, so you have a brief window to make an impression.

Use customer insights to tailor your pitch. Is there an aspect of your dietary supplement brand that customers particularly love? Highlight that in your pitch! Incorporate current trends in the dietary supplement market into your pitch, as long as they align with your brand values and mission.

In essence, respect the 30-second rule but remember that quality trumps quantity. Make every word count in those precious moments you have someone’s ear.

Examples

High-Performance Protein Brand: “We’re the creators of ProMax, a scientifically-formulated protein supplement that helps athletes recover faster and perform better. Our patented formula, backed by extensive research, delivers essential nutrients to your muscles exactly when they need it. With ProMax, you’re not just buying a supplement; you’re investing in peak performance.”

Eco-Friendly Supplement Brand: “At GreenVita, we believe in the power of nature. Our all-natural, vegan supplements harness the healing properties of plants to boost your health and vitality. Plus, we’re committed to sustainability—our packaging is 100% biodegradable. With GreenVita, you’re not just improving your health; you’re also helping protect our planet.”

Holistic Wellness Brand: “Welcome to Wholesome Life, where we believe good health is holistic. Our range of dietary supplements is designed to support not just your physical health, but also your mental and emotional wellbeing. Made from all-natural ingredients, our products are your daily dose of wellness. With Wholesome Life, you’re not just purchasing a supplement—you’re choosing a lifestyle of complete wellbeing.”

Wrap Up

In summary, your elevator pitch is your secret weapon. It’s concise, compelling, and perfectly crafted to capture potential customers in a flash.

Don’t underestimate its power; it can be the difference between blending in and standing out in the dietary supplement market. Now, it’s time for you to craft a pitch that packs a punch.

Frequently Asked Questions

Can an Elevator Pitch Boost My Dietary Supplement Sales?

Absolutely, an elevator pitch can increase your dietary supplement sales by succinctly conveying your product’s unique value. It grabs customer attention, piques curiosity, and encourages them to learn more about your supplements, thereby improving conversion rates and driving sales.

Can I Use the Elevator Pitch Strategy in Social Media Marketing for my Dietary Supplement Brand?

Definitely, the elevator pitch strategy is ideal for social media marketing for your supplement brand. It succinctly conveys your brand’s value, capturing attention and sparking interest within a limited character space.

How Often Should I Revise My Elevator Pitch for My Dietary Supplement Brand?

You should revise your elevator pitch whenever there’s a shift in market trends, consumer behavior, or your own product offerings. Keeping your pitch fresh and relevant is key to staying ahead in the competitive dietary supplement market.

Exploring E-commerce Trends and Top Selling Products for Supplement Brands

PURE Private Label on May 11, 2023

Introduction

The e-commerce landscape has witnessed remarkable growth in recent years, with consumers increasingly turning to online platforms for their shopping needs. This trend holds true for the dietary supplement industry as well, as more and more consumers seek convenient ways to access the products that support their health and wellness goals. In this blog post, we’ll delve into the top e-commerce trends that dietary supplement brands should consider in order to stay ahead of the curve and maximize their online presence. Additionally, we’ll explore some of the top-selling supplement products, including collagen, fat burners, pre-workouts, as well as health and wellness supplements.

Personalized Product Recommendations

In the vast world of dietary supplements, customers often feel overwhelmed by the sheer variety of options available. To address this, dietary supplement brands can leverage the power of personalized product recommendations. By utilizing customer data brands can create products tailored to individual needs and preferences. This not only enhances the customer experience but also increases the chances of repeat purchases and customer loyalty.

Influencer Marketing and User-Generated Content

Influencer marketing continues to be a potent strategy for dietary supplement brands. Collaborating with relevant influencers in the health and wellness space can help brands reach their target audience effectively. By sharing authentic experiences, testimonials, and reviews, influencers can create a sense of trust and credibility among their followers. User-generated content, such as customer reviews and testimonials, also plays a crucial role in building brand reputation and encouraging potential customers to make a purchase.

Subscription Models and Auto-Replenishment

The subscription model has gained immense popularity across various industries, and the dietary supplement market is no exception. Offering subscription-based services allows brands to establish a steady revenue stream and maintain a loyal customer base. By providing automated and convenient replenishment options, brands can ensure that customers never run out of their favorite supplements. This trend not only improves customer retention but also enhances the overall customer experience by minimizing the hassle of reordering products.

Mobile Optimization and Enhanced User Experience

With the increasing use of smartphones and tablets, it’s imperative for dietary supplement brands to optimize their e-commerce platforms for mobile devices. A responsive and user-friendly mobile version is vital to capturing the attention of mobile users, who constitute a significant portion of e-commerce traffic. Streamlined navigation, fast loading times, and intuitive design are key factors that contribute to an enhanced user experience, ultimately leading to higher conversion rates.

Enhanced Transparency and Trust

Consumers are becoming increasingly conscious about the products they consume and the brands they support. In the dietary supplement industry, it is essential for brands to prioritize transparency and provide clear information about their products. This includes displaying ingredients, sourcing information, certifications, and independent third-party testing results. By fostering trust through transparent practices, dietary supplement brands can differentiate themselves from the competition and establish long-term customer relationships.

Now let’s explore some of the top-selling supplement products within the dietary supplement industry:

Collagen Supplements

Collagen has gained significant popularity in the health and beauty industry. Collagen is a protein that plays a vital role in maintaining the health and elasticity of our skin, hair, nails, and joints. Collagen supplements are commonly taken to promote youthful skin, improve joint health, and support overall well-being. With its growing demand, collagen supplements have become one of the top-selling products in the dietary supplement industry. Brands can leverage this trend by offering a variety of collagen formulations, such as collagen peptides, marine collagen, and multi-collagen blends, catering to different customer preferences.

Fat Burners and Weight Management Supplements

Weight management is a major concern for many individuals, and as a result, fat burners and weight management supplements have become highly sought after products. These supplements typically contain ingredients that help boost metabolism, suppress appetite, and support fat oxidation. Brands can capitalize on the popularity of fat burners by developing scientifically formulated supplements that provide safe and effective weight management solutions. Marketing strategies that emphasize the natural ingredients, clinical studies, and positive customer reviews can help build trust and encourage purchase decisions.

Pre-Workout Supplements

Fitness enthusiasts and athletes often turn to pre-workout supplements to enhance their exercise performance and maximize their training sessions. Pre-workout supplements commonly contain ingredients like caffeine, beta-alanine, creatine, and B vitamins, which are known to increase energy, focus, and endurance. With the rising interest in fitness and exercise, pre-workout supplements have experienced a surge in demand. Dietary supplement brands can target this market by offering pre-workout products with unique formulations, appealing flavors, and scientifically-backed ingredients to cater to various fitness goals.

Health and Wellness Supplements

Health and wellness supplements encompass a broad range of products designed to support overall well-being. These include multivitamins, immune boosters, stress relief supplements, and sleep aids, among others. As consumers prioritize their health, the demand for health and wellness supplements continues to rise. Brands can capitalize on this trend by offering high-quality supplements that target specific health concerns or provide comprehensive support for overall wellness. Emphasizing the quality of ingredients, clinical research, and certifications can help brands establish trust and position themselves as reliable sources of health-enhancing supplements.

Conclusion

As the e-commerce landscape continues to evolve, dietary supplement brands must adapt to the latest trends while also understanding the demand for specific product categories. Personalized product recommendations, influencer marketing, subscription models, mobile optimization, and transparency are key e-commerce trends that can enhance brand presence and customer experience.

In addition, collagen supplements, fat burners, pre-workout supplements, along with health and wellness supplements are among the top-selling products in the dietary supplement industry. By leveraging these trends and offering high-quality products that address consumer needs, dietary supplement brands can optimize their online presence, attract a loyal customer base, and drive sales. Staying informed about the e-commerce landscape and aligning product offerings with consumer preferences will be key to success in the dynamic dietary supplement market.

Collagen, An Attractive Option To Consider For Your Brand.

PURE Private Label on May 3, 2023

Collagen supplements have been growing in popularity in recent years, and for good reason. Collagen is a protein that plays a vital role in the health and strength of our skin, hair, nails, bones, and joints. As we age, our body’s natural production of collagen decreases, which can lead to wrinkles, sagging skin, brittle nails, and joint pain. This is where collagen supplements come in, as they can help replenish and support the body’s natural collagen production.

Collagen supplements come in various forms, including powders and capsules. They are typically made from animal sources, such as bovine or marine collagen, and can also include other beneficial ingredients like vitamin C and hyaluronic acid. These supplements are easy to incorporate into your daily routine, as they can be added to your morning coffee or smoothie or taken as a capsule.

The benefits of collagen supplements are numerous and varied. One of the most noticeable benefits is improved skin health. Collagen is a major component of the skin’s structure, and taking collagen supplements can help increase skin elasticity and hydration, reduce the appearance of fine lines and wrinkles, and improve skin texture and firmness.

Collagen supplements can also benefit hair and nail health. Collagen helps strengthen the hair and nails, reducing breakage and promoting growth. Additionally, collagen can improve joint health, as it is a major component of cartilage, the tissue that cushions joints and allows them to move smoothly. Taking collagen supplements can help reduce joint pain and stiffness, making it easier to stay active and maintain a healthy lifestyle.

The popularity of collagen supplements has grown significantly in recent years, thanks in part to social media influencers and celebrities touting their benefits. However, it’s important to note that not all collagen supplements are created equal. It’s important to do your research and choose a high-quality supplement manufacturer to create a great product for your.

Private label collagen supplements can offer a variety of benefits for supplement brands, making it an attractive option to consider. By offering a private label collagen product, supplement brands can tap into this growing market and potentially increase their customer base.

One of the key benefits of private labeling a collagen product is the ability to customize the product to fit the brand’s unique identity. The brand can choose to add their logo, branding, and packaging, creating a product that is uniquely theirs. This can help increase brand recognition and loyalty, as customers may be more likely to trust and purchase products from a brand they already know and love.

Another benefit of private labeling collagen supplements is the potential for increased profit margins for the brand. Private labeling collagen supplements can also help brands stay ahead of the competition by offering a unique product that stands out from similar offerings on the market. This can be especially beneficial in a crowded marketplace, where it can be challenging for brands to differentiate themselves and gain a competitive edge.

In conclusion, collagen supplements offer a range of benefits for overall health and wellness, and their popularity is only continuing to grow. A private label collagen supplement can offer even more benefits for supplement brands, such as customizability, increased profit margins, and competitive differentiation. As with any supplement product, it’s important to ensure the highest quality ingredients and formulations, and to comply with all necessary regulations and safety standards.

Contact [email protected] to find out more about a custom formulated collagen product for your brand.

75% of Americans Use Dietary Supplements, Usage Back to Pre-Pandemic Levels

PURE Private Label on April 25, 2023

The Council for Responsible Nutrition (CRN) reports that supplement usage is back to pre-pandemic levels. 75% of Americans report using nutritional or dietary supplements. The vast majority of supplement users continue to be regular users.

“This year’s data shows a remarkable picture of continuity and paints the landscape of a vibrant, mainstream industry,” said Brian Wommack, CRN’s senior vice president of communications. “While overall usage is down slightly from its pandemic peak, reported usage of immunity-boosting supplements—including vitamin D, vitamin C, and zinc—is steady from last year.”

New this year is an increase in specialty supplement usage. More than half of consumers (52%) who take supplements report taking a specialty supplement, the most reported of which are omega-3s, probiotics, melatonin, and fiber.

Still the king among supplement users, 70% report taking a multivitamin in the past 12 months. Sports nutrition supplements have seen a significant increase in use since last year, up five points to 39%.

Trust in the dietary supplement industry also remains high. More than three-quarters of Americans (77%) find the industry trustworthy. That number is even higher among supplement users, at 84%.

When asked their top motivator for taking dietary supplements, Americans’ top responses are “maintaining my health” and “live healthier/adopt healthier habits.” “This answer is not surprising,” said Wommack. “Data consistently shows supplement users are much more likely to report engaging in healthy behaviors like exercising, eating a balanced diet, visiting their doctor regularly, and regularly getting a good night’s sleep.”

Full Article Here

Eating more magnesium each day keeps dementia at bay

PURE Private Label on March 27, 2023

Originally post – https://www.anu.edu.au/news/all-news/eating-more-magnesium-each-day-keeps-dementia-at-bay

More magnesium in our daily diet leads to better brain health as we age, according to scientists from the Neuroimaging and Brain Lab at The Australian National University (ANU).

The researchers say an increased intake of magnesium-rich foods such as spinach and nuts could also help reduce the risk of dementia, which is the second leading cause of death in Australia and the seventh biggest killer globally.

The study of more than 6,000 cognitively healthy participants in the United Kingdom aged 40 to 73 found people who consume more than 550 milligrams of magnesium each day have a brain age that is approximately one year younger by the time they reach 55 compared with someone with a normal magnesium intake of about 350 milligrams a day.

“Our study shows a 41 per cent increase in magnesium intake could lead to less age-related brain shrinkage, which is associated with better cognitive function and lower risk or delayed onset of dementia in later life,” lead author and PhD researcher Khawlah Alateeq, from the ANU National Centre for Epidemiology and Population Health, said.

“This research highlights the potential benefits of a diet high in magnesium and the role it plays in promoting good brain health.”

It’s believed the number of people worldwide who will be diagnosed with dementia is expected to more than double from 57.4 million in 2019 to 152.8 million in 2050, placing a greater strain on health and social services and the global economy.

“Since there is no cure for dementia and the development of pharmacological treatments have been unsuccessful for the past 30 years, it’s been suggested that greater attention should be directed towards prevention,” study co-author Dr Erin Walsh, who is also from ANU, said.

“Our research could inform the development of public health interventions aimed at promoting healthy brain ageing through dietary strategies.”

The researchers say a higher intake of magnesium in our diets from a younger age may safeguard against neurodegenerative diseases and cognitive decline by the time we reach our 40s.

“The study shows higher dietary magnesium intake may contribute to neuroprotection earlier in the ageing process and preventative effects may begin in our 40s or even earlier,” Ms Alateeq said.

“This means people of all ages should be paying closer attention to their magnesium intake.

“We also found the neuroprotective effects of more dietary magnesium appears to benefit women more than men and more so in post-menopausal than pre-menopausal women, although this may be due to the anti-inflammatory effect of magnesium.”

Participants completed an online questionnaire five times over a period of 16 months. The responses provided were used to calculate the daily magnesium intake of participants and were based on 200 different foods with varying portion sizes. The ANU team focused on magnesium-rich foods such as leafy green vegetables, legumes, nuts, seeds and wholegrains to provide an average estimation of magnesium intake from the participants’ diets.

The research is published in the European Journal of Nutrition.

How Many Flavors Should I Start My Supplement Brand With?

PURE Private Label on March 21, 2023

Do you have to have more than one flavor to be successful?

What if people don’t like your flavors?

What if one flavor sells better than the others?

We get these questions all the time.

The good news is, we’ve worked with 100’s of brands and have evidence of success to help you decide.

While the correct answer for your brand is always going to be specific to the particular needs of your brand, we do have some rules of thumb that we can use as a framework.

The biggest consideration for making this decision is how much cash (or credit) you have available to invest in products.

Once you have an idea of how much it costs for a production run of your product, you can use the rules below to make the best decision for your brand.

We are always here to speak with you about your particular situation also, but this will help you begin to understand how to evaluate the question.

The short answer is: If money isn’t an obstacle for launch, start with 2-3 flavors

After that, quickly add new flavors over the next few months to give you something “hot” to continuously talk about with your customers.

Pro’s to having more than one flavor include:

You gain the ability to create “stacks or bundles” (increase avg order size)
You can add upsell features to your site (again, increasing avg order size)
Customers will have a greater likelihood of seeing a flavor they’d like to try
Returning customers who like variety can try something new

I know many of you are probably saying “It must be nice for money to not be an obstacle.”

You’re absolutely right that the majority of startups need to think a little more carefully about how they make this choice.

So the next most important question is “How do you know if you have enough money to run more than one flavor?”

Having more than one flavor (or SKU in general) creates a some new dynamics for your brand that you need to consider:

More inventory management/forecasting
How much cash to keep in reserve for reorders
Tracking timelines for deliveries

While I am always going to feel like the pros of having more flavors outweigh the cons, here is the rule you should consider for having more than one flavor.

You should consider running more than one flavor if you have enough cash (or credit) to pay for at least 1 deposit after receiving your product.

For example, if you want to run with 3 flavors and you have enough cash to produce all three flavors plus pay the 50% deposit on one of those flavors, you are in a better position to bring all of those to market.

The reasoning behind that is you will have flavors that perform better than others (and that’s a good thing!).

If you’re selling your best flavor quickly and you need to put in a reorder before the other flavors have picked up speed, you want to have the cash on hand to place that deposit.

Don’t sell out of your biggest mover because you didn’t plan ahead.

The “pace” at which your flavors sell is going to vary (and there will always be favorites).

It is not a bad sign that some flavors don’t sell as fast as others.

As long as the flavor sells, you have a winner. Even if it’s slower than the others.

Having the reserve of at least one production deposit will give you the flexibility to at least keep your fastest mover live on your site.

As a start up, it’s nearly impossible to project your selling speed or have any real idea of a forecast.

But having a reserve will let you fill in the gaps and act quickly to at least keep your biggest moving rolling.

Hopefully these frameworks have helped you begin to think about your budget and cash flow in a new way.

If you’re still wondering what the right choice is, talk to us about your current situation, and we can build a plan for you that makes the most sense.

To your Success,

Rush Ricketson

CEO, Pure Private Label

How Do I Know If I Have The Right Formula For My Supplement Brands Products?

PURE Private Label on March 17, 2023

We know from working with 100’s of brands that creating the “perfect” formula can feel like an overwhelming task.

How can you be sure that your product is going to be competitive in your market?

How do you know if you’ll get good reviews?

Can you be sure that your product is going to perform as expected?

I know that it can feel like getting the exact dosage of every single ingredient perfect in your formula will make or break your brand.

While you do need to have a formula that performs as expected for your market, the good news is, it doesn’t have to be a grueling process.

I was working with a brand owner who was getting started with a preworkout for 18-24 year old bodybuilders…

He had a lot of concerns about his product’s formula because that market can be particularly critical of ingredients and dosages.

We went through a process of creating his formula that checked all the boxes.

We evaluated top performing products in the space.
We reviewed literature regarding effective ingredients and doses
We paired effectiveness with market viability (is it still practical for a consumer and profitable for the brand).

But he was still concerned and unsure about his formula…

The bottom line is that there is no way to be 100% sure before bringing your product to market.

While that may not be comforting to hear at first, hang in there with me, and it will all make sense.

So how do we know if the formula is perfect?

Before going into that, let’s first talk about what most of the biggest brands in the market do…

Some of the biggest brands in the market have changed their formula 10+ times over the years.

What if I told you that a HUGE brand has changed its formula 52 times since launching? (one that you’ve likely heard of)

So how are the biggest brands in the market not “getting it right” the first time.

The answer is the market moves and you will likely change your formula at some point.

Research reveals new answers about ingredients and doses
New ingredients become more widely available
Market spending behavior shifts
Market desires change

The big brands know that the most important point of the business is getting to know your customers.

“So you’re telling me I’ll have to change my formula – but where do we start?”

When you’re deciding where to start, as long as you’ve evaluated the points outlined above, the goal should be to create a formula that is good enough to earn reorders.

If you’ve done that, you’ve given your brand the chance to launch and grow.

An important consideration behind this point is that you don’t know who exactly your market is yet until you start selling!

No matter how much research you do, your market will always surprise you a little bit.

You’ll likely be surprised about who exactly they are, what they want, what they expect, etc.

This is the key that the big brands know, which is why they are okay with launching a product knowing it will change later.

Only once you have a product on the market do you get a chance to get to know them better and deliver a product to them and create a community for them.

Going back to the story above about the brand owner with the preworkout product…

Once we had this conversation, he felt confident that we had done all that we can “pre-market.”

He learned that the rest of the work starts once you actually have a product on the market, and that is when you get the opportunity to shift and connect with your community.

While this particular brand owner hasn’t changed his original formula yet, he did launch a second product that is a slight variation of the first one to cater to the specific requests of his community.

The second SKU wasn’t even on his radar before putting the first one on the market.

He now has 2 SKUs with multiple flavors each that are all selling well.

I’ve seen this scenario play out many times where the next products launched based on customer feedback actually become the best sellers for the whole brand!

Don’t tie yourself in knots trying to be perfect for your launch!

Make a product that you believe is good enough for your market and get in the game!

The longer you stay on the sidelines just “thinking” about your product, the more time that goes by that could be spent connecting with your customers.

Your customers ARE your brand – not your products.

Get started now and get to know them!

We’re always here to help you adapt to customer feedback and make the appropriate changes or pivots for your brand.

To your success,

Rush Ricketson

CEO, Pure Private Label