Supplement Brand ESSENTIALS
Besides a product and a manufacturer, what are the ESSENTIAL items that a Supplement Business has to have? At PURE Private Label, we’re obsessed with supporting supplement brand owners and helping them scale their business. Because of that, we’ve put together this guide to help you make sure you’ve got everything checked off of your list! Let’s dive in… Every Supplement Brand Needs: Label Design: The label of your product is your billboard to the world! Our experienced design team can help you get the exact look that you need to break through the crowd. Ask your Account Manager about label design to learn more. Label Print: Once you’ve got it designed, you need to get your label printed! You can print on your own, or take advantage of our cost savings with strategic partners to get your labels printed. It’s just another way we can support your brand! Website Design: Your online presence is your storefront to the world! Having a professional website can make all the difference, and it’s important to get this part right! The good news is, you don’t have to become a web developer to get it right. Our partnered agency, RevMulti, specializes in creating
How to Pick a Supplement Manufacturer: The Ultimate Guide
I know it can be overwhelming to try to figure out how and where to have your products made for your brand! Once you know how to make decisions about manufacturing choices, it can be a lot more simple though. Just by reading this guide, you will be on your way to making a better decision for the long term benefit of your brand. It’s NOT as simple as just picking the best price and moving forward. There are other extremely important considerations. I know you want the absolute best at the very best price and speed available, but there are a lot of risks involved with picking a manufacturer that we are here to help you with! “Why Create This Guide?” It might seem strange that I would be the one to deliver this information to you, but I believe that the rising tide raises all ships and that more success in our industry only creates more opportunities for everyone. Even if we aren’t the perfect choice for your brand, I know the industry is a better place with more experienced and savvy brand owners. The more we support manufacturers that create high quality products, the more successful they
Top 3 Reasons Supplement Brands Fail
There are certain mistakes that take supplement brands out. If you commit these “sins,” your brand is going to have a very hard time ever getting going. I’ve worked with several hundred supplement companies ranging from “mom and pop” shops to international brands with more than $40M in Revenue and have seen all kinds of strategies, business models, and products. The supplement industry is not unlike most businesses in that most companies will not survive the first 2 years. Here at PURE Private Label, we want you to have the best chance possible to succeed, we know that we win and lose together. If you work with us we have aligned goals of reaching as many customers as possible with high quality products. That’s why I’ve taken the time to put together the top 3 reasons supplement companies fail. There are many things that can take a business out, but here are the most common ones to watch out for. Reason #1: Nobody Cares About Your Brand That may seem a little harsh to phrase that way, but I think it’s important to highlight this one in the most aggressive way possible. I’ve stated this one in an aggressive way
The Tale of Two Powerhouses: Brand Strategy vs. Marketing Strategy
Once upon a time, in the bustling world of business strategy, lived two powerful entities – Brand Strategy and Marketing Strategy. They might seem like twins to the untrained eye, but they’re more like two sides of the same coin. Each has unique characteristics, and each plays a crucial role in propelling a business towards success. So, let’s embark on a journey to explore these strategic pillars, understand their unique roles, and learn how they dance together to create a symphony of business success. The Soul of a Business: Brand Strategy Imagine Brand Strategy as a master architect, sketching the blueprint for a magnificent castle that will stand the test of time. The castle is your business, and the architect focuses on long-term goals, laying the foundation strong and deep. Brand Strategy is all about defining your brand’s purpose, promise, and core values. It’s not just about a flashy crest or a catchy anthem; it’s about forming an emotional bond with the kingdom’s subjects—your audience. This strategy is fundamental in making your castle stand tall and unique amongst a sea of fortresses. The visual and verbal ways your brand communicates with your audience—your brand identity—is like the castle’s banner flapping
Mastering Your Elevator Pitch: The Secret to Standing Out in the Dietary Supplement Market
In the fast-paced world of dietary supplements, getting your message across quickly and effectively is critical. That’s why mastering your elevator pitch is a game-changer. But what exactly is an elevator pitch? An elevator pitch is not just a brief sales speech—it’s your golden opportunity to intrigue potential customers in less than a minute. With a compelling elevator pitch, you can pique interest and transform casual browsers into loyal customers. What is an Elevator Pitch? An elevator pitch is a succinct and persuasive speech that encapsulates your business proposition in 60 seconds or less. In the context of dietary supplements, it’s your chance to leave a lasting impression about your brand. In the constantly evolving world of dietary supplements, it’s essential to quickly engage your listener with a pitch that is not only backed by relevant data but is also highly relatable. You’re not just pitching your products—you’re selling a healthier, fitter lifestyle BRAND. Identify what makes your dietary supplement brand unique—perhaps it’s your innovative formulation methods or your commitment to natural ingredients. Support these claims with compelling evidence such as customer testimonials or industry reports, and weave them into an engaging narrative. Your message should be clear, engaging, and
Influencer Marketing for E-Commerce Brands
In recent years, influencer marketing has become an increasingly popular and effective strategy for e-commerce brands looking to drive awareness, engagement, and sales. Instead of relying solely on traditional advertising, brands are now leveraging social media influencers with large, targeted followings to promote their products in an authentic and relatable way. Influencers are valuable marketing partners for e-commerce brands for several reasons: Some examples of successful influencer campaigns for e-commerce brands include: The key to success is finding influencers whose demographic and interests align closely with the brand’s target audience. Then developing creative, compelling campaigns that enable the influencers to authentically share their experiences with the products. As more shopping moves online, influencer marketing will continue gaining traction as a way for e-commerce brands to grow their visibility and customer bases. The Ideal Influencer When evaluating potential influencers, it’s crucial to find someone who truly influences your target audience and aligns with your brand values. The influencer should meet the criteria of your ideal customer persona in terms of demographics, interests, and lifestyle. For example, an outdoor gear brand would likely resonate most with influencers focused on hiking, camping, and other outdoor adventures rather than fashion or makeup. It’s also
Supplement Brand ESSENTIALS
How to Pick a Supplement Manufacturer: The Ultimate Guide