I know it can be overwhelming to try to figure out how and where to have your products made for your brand!
Once you know how to make decisions about manufacturing choices, it can be a lot more simple though.
Just by reading this guide, you will be on your way to making a better decision for the long term benefit of your brand.
It’s NOT as simple as just picking the best price and moving forward. There are other extremely important considerations.
I know you want the absolute best at the very best price and speed available, but there are a lot of risks involved with picking a manufacturer that we are here to help you with!
“Why Create This Guide?”
It might seem strange that I would be the one to deliver this information to you, but I believe that the rising tide raises all ships and that more success in our industry only creates more opportunities for everyone.
Even if we aren’t the perfect choice for your brand, I know the industry is a better place with more experienced and savvy brand owners.
The more we support manufacturers that create high quality products, the more successful they will be and the more likely that low quality manufacturers will go out of business, which creates a net benefit for everyone (especially consumers!).
So How Do I Pick A Manufacturer?
I think it’s fair to say that most people understand how to compare prices among manufacturers, but…
are you aware of the other factors that you need to consider for a true comparison?
Price is important, yes, but if you fail to compare the other important factors, you can set yourself up for frustration and your brand for failure.
Then what else should you consider?
Quality: this is a huge concern for picking the right supplier for your brand. Make sure that you are comparing similar quality manufacturers in terms of the process, testing, and ingredients used.
For example, your quotes from various manufacturers might not be comparing the same ingredients if you’re not looking very closely.
Lead Time: Also known as Turnaround Time (TAT), this is how long will it take to get your product? Also be sure to know when the “clock” starts (ex. when labels arrive, from deposit, from material arrival, etc.)
Accessibility: How long does it take for you to get a response during business hours from an email, phone call, etc.? Having a direct line of communication with a prompt professional can make a huge difference – especially if there is ever a problem that needs to be addressed. Be sure to add this into your overall value consideration.
How Do I Evaluate These Areas?
When you consider price, quality, lead time, and accessibility together you’ll start to notice that there is a “push and pull.”
Meaning that you might have to pay a little more for high quality made quickly.
On the flip side, that might mean there is an opportunity to pay less if you’re okay with only receiving a response to an email from your supplier once every 2 weeks.
Ultimately, the right choice for your brand is up to you, but I know that with this in mind, you are better equipped to make the right division for your brand.
Understand which of the 4 areas matter most to you, and try to pick a supplier that can hit 2 out of those 4.
Obviously, what we always want is 4 out of 4, but that push and pull is likely to lead you down a path that requires you to prioritize what your brand’s needs are.
The good news is that when you understand your brand’s needs clearly, the choice can become obvious.
For me personally for example, I always put a premium on accessibility and having a representative that answers my calls and gets back to my emails within 1-2 business days. I have a track record of being willing to pay more for that even because of how much I value speed of communication.
That might describe you and it might not – there is no “right” answer. It’s just about finding the right fit.
Once you’ve found the right fit, turn all of your focus into growing your brand!
Talk soon!
Rush Ricketson
CEO, Pure Private Label
Follow Rush on LinkedIn for more content like this (LinkedIn’s “Top Entrepreneurship Voice”).
P.S. Whoever you pick to manufacture your product, our partnered weekly newsletter, ShopBytes, will help you grow your sales. Click here to subscribe >>
In the fast-paced world of dietary supplements, getting your message across quickly and effectively is critical. That’s why mastering your elevator pitch is a game-changer. But what exactly is an elevator pitch?
An elevator pitch is not just a brief sales speech—it’s your golden opportunity to intrigue potential customers in less than a minute. With a compelling elevator pitch, you can pique interest and transform casual browsers into loyal customers.
What is an Elevator Pitch?
An elevator pitch is a succinct and persuasive speech that encapsulates your business proposition in 60 seconds or less. In the context of dietary supplements, it’s your chance to leave a lasting impression about your brand.
In the constantly evolving world of dietary supplements, it’s essential to quickly engage your listener with a pitch that is not only backed by relevant data but is also highly relatable. You’re not just pitching your products—you’re selling a healthier, fitter lifestyle BRAND.
Identify what makes your dietary supplement brand unique—perhaps it’s your innovative formulation methods or your commitment to natural ingredients. Support these claims with compelling evidence such as customer testimonials or industry reports, and weave them into an engaging narrative. Your message should be clear, engaging, and direct.
Crafting an Elevator Pitch for Your Dietary Supplement Brand
Creating a succinct yet engaging overview of your dietary supplement brand can significantly boost your business growth. It all starts with identifying your Unique Selling Proposition (USP). What sets your supplements apart from the rest?
Once you’ve identified your USP, weave it into a narrative that speaks directly to your target customer. Remember to keep it concise and to the point, but also inspiring enough to prompt action.
Your elevator pitch is not static—it should evolve as market trends change and as you gain more insights about your customers. Stay adaptable and keep refining your pitch for optimal results.
What Makes a Good Elevator Pitch?
A good elevator pitch is clear and concise: it should encapsulate your business proposition in about 30 seconds. It’s crucial to understand your audience and tailor your message to resonate with them. Are they more responsive to emotional storytelling or hard facts?
Your pitch must effectively communicate your USPs. Maybe it’s a pioneering formulation process, unrivaled customer service, or sustainable practices. Lastly, your choice of words should not only be persuasive but also engaging. Remember, in the fast-paced world of dietary supplements, captivating content can make all the difference.
The Perfect Length for an Elevator Pitch
The ideal length for your elevator pitch is around 30 seconds, equating to approximately 75 words. In this digital age, people’s attention spans are dwindling, so you have a brief window to make an impression.
Use customer insights to tailor your pitch. Is there an aspect of your dietary supplement brand that customers particularly love? Highlight that in your pitch! Incorporate current trends in the dietary supplement market into your pitch, as long as they align with your brand values and mission.
In essence, respect the 30-second rule but remember that quality trumps quantity. Make every word count in those precious moments you have someone’s ear.
Examples
High-Performance Protein Brand: “We’re the creators of ProMax, a scientifically-formulated protein supplement that helps athletes recover faster and perform better. Our patented formula, backed by extensive research, delivers essential nutrients to your muscles exactly when they need it. With ProMax, you’re not just buying a supplement; you’re investing in peak performance.”
Eco-Friendly Supplement Brand: “At GreenVita, we believe in the power of nature. Our all-natural, vegan supplements harness the healing properties of plants to boost your health and vitality. Plus, we’re committed to sustainability—our packaging is 100% biodegradable. With GreenVita, you’re not just improving your health; you’re also helping protect our planet.”
Holistic Wellness Brand: “Welcome to Wholesome Life, where we believe good health is holistic. Our range of dietary supplements is designed to support not just your physical health, but also your mental and emotional wellbeing. Made from all-natural ingredients, our products are your daily dose of wellness. With Wholesome Life, you’re not just purchasing a supplement—you’re choosing a lifestyle of complete wellbeing.”
Wrap Up
In summary, your elevator pitch is your secret weapon. It’s concise, compelling, and perfectly crafted to capture potential customers in a flash.
Don’t underestimate its power; it can be the difference between blending in and standing out in the dietary supplement market. Now, it’s time for you to craft a pitch that packs a punch.
Frequently Asked Questions
Can an Elevator Pitch Boost My Dietary Supplement Sales?
Absolutely, an elevator pitch can increase your dietary supplement sales by succinctly conveying your product’s unique value. It grabs customer attention, piques curiosity, and encourages them to learn more about your supplements, thereby improving conversion rates and driving sales.
Can I Use the Elevator Pitch Strategy in Social Media Marketing for my Dietary Supplement Brand?
Definitely, the elevator pitch strategy is ideal for social media marketing for your supplement brand. It succinctly conveys your brand’s value, capturing attention and sparking interest within a limited character space.
How Often Should I Revise My Elevator Pitch for My Dietary Supplement Brand?
You should revise your elevator pitch whenever there’s a shift in market trends, consumer behavior, or your own product offerings. Keeping your pitch fresh and relevant is key to staying ahead in the competitive dietary supplement market.
In recent years, influencer marketing has become an increasingly popular and effective strategy for e-commerce brands looking to drive awareness, engagement, and sales. Instead of relying solely on traditional advertising, brands are now leveraging social media influencers with large, targeted followings to promote their products in an authentic and relatable way.
Influencers are valuable marketing partners for e-commerce brands for several reasons:
They have strong connections with their audience built on trust and loyalty. Followers view influencers as subject matter experts and trendsetters, and are more likely to take their recommendations seriously.
They allow brands to tap into niche communities. By partnering with micro-influencers who are experts in a particular interest or vertical, brands can get their products in front of highly-targeted potential customers.
They humanize products and make buying recommendations. Through high-quality photos and videos, influencers showcase products in real-world settings and offer their opinions on what they like or don’t like about them. This style of user-generated content feels more genuine than traditional ads.
They drive trackable conversions and sales. Many influencers use trackable links or promo codes in their posts to allow brands to measure direct traffic and sales driven by influencer campaigns. The returns on investment can be substantial.
Some examples of successful influencer campaigns for e-commerce brands include:
Daniel Wellington using micro-influencers to build awareness and credibility for their luxury watch brand in its early days. Their influencer program focused on fashion bloggers helped them become one of the fastest growing watch brands.
Revolve partnering with top fashion and lifestyle influencers to showcase their clothing and accessories. Their influencer-featured #RevolveMe campaigns on Instagram have accelerated their customer acquisition and sales.
Peloton leveraging influencer moms on Instagram and bloggers to showcase their indoor exercise bikes as must-have quarantine purchases. Their influencer partnerships have helped drive over $1 billion in annual sales.
The key to success is finding influencers whose demographic and interests align closely with the brand’s target audience. Then developing creative, compelling campaigns that enable the influencers to authentically share their experiences with the products. As more shopping moves online, influencer marketing will continue gaining traction as a way for e-commerce brands to grow their visibility and customer bases.
The Ideal Influencer
When evaluating potential influencers, it’s crucial to find someone who truly influences your target audience and aligns with your brand values. The influencer should meet the criteria of your ideal customer persona in terms of demographics, interests, and lifestyle. For example, an outdoor gear brand would likely resonate most with influencers focused on hiking, camping, and other outdoor adventures rather than fashion or makeup.
It’s also key to find influencers with an authentic connection and engaged community around the niche your brand occupies. A micro-influencer in the right niche will usually drive more sales than a broad mega-influencer with millions of disengaged followers.
Finally, make sure the influencer’s content and brand aligns with your values. You want someone who will represent your brand in a positive light. Vetting potential partners thoroughly upfront prevents headaches down the road.
Structuring the Partnership
Start with a simple, low-risk deal like a one-time sponsored post or product review. Provide the influencer with a unique promo code so you can track sales driven by their audience.
If the initial collab goes well, consider bringing the influencer on as a paid brand ambassador. This longer-term partnership compensates the influencer with a monthly retainer in return for ongoing branded content and promotion. Brand ambassador deals are often structured in 90-day contracts to give both parties flexibility.
To maximize ambassador partnerships, provide ambassadors coupon codes tied to their persona for follower discounts. Having ambassadors administer your influencer program can also alleviate workload for your internal team.
The Payoff
A targeted influencer program with the right partners should drive significant returns on spend. Some brands generate over 75% of their traffic and sales through influencers, brand ambassadors, and affiliates.
With consumers increasingly turning to social channels for buying inspiration and recommendations, influencer marketing delivers the authentic peer validation shoppers seek. When done strategically, it provides brands the competitive edge needed to thrive in the ecommerce space.
Most people have heard about cart abandonment, but they don’t understand how bad it is across all eCommerce stores, not just their store.
Cart abandonment is simply this:
Someone goes to your eCommerce store.
They add product to the cart and go to the Checkout Page.
Then they don’t complete their purchase and leave your store.
Cart abandonment is like an epidemic – it’s really bad.
One of the big reasons for cart abandonment is that people are busy. They’re distracted.
You’ve probably abandoned a cart before. We have for multiple reasons. When we look at how busy people are and what a distracted world we live in, it makes sense.
Let’s look at some staggering numbers.
The average cart abandonment rate across all industries in eCommerce is 70%-80% across all devices – desktop, laptop, tablets, and mobile.
That means seven out of ten people that put a product in your cart leave WITHOUT completing their purchase. You’ve probably noticed this on your store.
It’s normal to have 70%+ of your shoppers abandon their cart without checking out. If you have ten people add a product to their cart on your store, you will have at least seven out of those ten leave WITHOUT completing their purchase. This is… crazy! Learning these numbers blew us away.
That means that unless we do something about it, out of all the effort you put into getting people to your store, 70% of the ones that Add to Cart ABANDON.
This means that a good portion of your efforts to get the traffic you sent to your store – whether paid or organic – was wasted.
Unless you can figure out how to get people back to checkout.
When we look at the cart abandonment for mobile devices exclusively, it is even worse at an average of 85%!
Why is that? Simple.
If you’re on a mobile device, you’re probably doing something and can be easily distracted. Mobile devices magnify the reasons people abandon.
There are many reasons for this, including connectivity issues and website functionality issues, which we’ll talk about a little later.
Up to 8.5 people out of ten abandon your store’s shopping cart. eCommerce brands lose $18 billion in sales revenue each year because of cart abandonment.
This is from 2020 stats, so the number is probably higher now. $18 billion.
We didn’t tell you all this to get you gloomy. We told you this because the more you know about these averages, the more informed you are. This gives you better decision-making information you can use to improve your store’s performance.
Just remember that it is NORMAL for 7-8 out of every ten people that add a product to the cart on your store to leave WITHOUT completing the buying process.
It’s not because your product is weird. It’s just normal. Hopefully, your number is not that high, but that’s what it is on average.
Things are about to get really exciting.
There is something called Cart Abandonment Recovery.
Why People Abandon Shopping Carts
Why do people abandon their carts? We’ll give you some stats. These are not “the baby’s crying.” They are statistical. They are taken from surveys. The statistics we’re referring to have been proven repeatedly.
Reason #1: Extra or Unexpected Costs
The number one reason shoppers abandon their cart is because they see extra costs on the Checkout Page. Remember, cart abandonment is when they come to your eCommerce store, add a product to their cart, go through the checkout process, but do not complete the purchase. Here’s a tip.
If your shipping cost is too expensive, that could be a reason people are leaving. There are different ways to fix this. People are spoiled now by Amazon and others that offer free shipping. Amazon Prime is around $100 a year and anyone can get “free” two day shipping.
People expect low shipping costs now. That can be a challenge for us as eCommerce store owners because shipping costs are expensive and only getting more expensive. With COVID, it was a mess (2020-2021). Supply chain issues will be a problem for a long time. Shipping costs will only increase. And with gas prices soaring in 2022, it’s getting worse. But there are ways around it.
You can get creative on how to overcome the shipping hurdle. Just remember that 70% of the reason people abandon is for unexpected extra costs once they got to check out.
Maybe it’s high shipping fees. Maybe it’s some other fee. Maybe it’s a packaging fee. Maybe it’s sales tax…
If the number one reason people abandon carts (by a long shot) is extra costs, be sure that you have no surprises when people get to the Checkout Page.
It’s definitely okay to charge shipping. It’s okay to have free shipping available once they spend a certain amount or get creative to make the impact less. But they need to know what to expect before you hit them with the total.
You want to be conscious of your shipping fees and any additional charges that people might incur.
Reason #2: Forcing People to Create an Account
If the unexpected costs account for 70% of cart abandonment, this one’s 34% (yes, the numbers add up to over 100% because sometimes there are multiple reasons for cart abandonment). If you force a customer to create an account when they check out, they are more likely to abandon it.
Shopify makes it optional to create an account, but some other platforms make it mandatory. We’ll always have it optional so people can check out as a guest.
You’ve probably abandoned a cart rather than create an account. We’ve done it. We don’t want to create an account, depending on what we’re buying. We’re thinking, “If I’m creating an account, they’re going to start spamming me with emails and have my personal info.” It’s just not a pleasant experience.
Reason #3: Slow Load Time
Here’s one that’s a shocker. 57% of shoppers will abandon if they have to wait three seconds for a page to load. That’s crazy.
It wasn’t many years ago when we would wait several minutes just to check our email. With AOL, it took three hours for the page to load. Even for you to connect to the Internet it took a minute. Now, we live in this ultra-fast world where people leave if your page doesn’t load in three seconds.
Shopify is hosted and it’s fast. If you use WooCommerce or other platforms, you may have to put them on a server – and you’d better get the Mac Daddy hosting plan, or your site will be slow. With Shopify, if you use a good theme without huge images or a ton of apps, a store will load fast.
Reason #4: Discount Codes Don’t Work
46% of shoppers abandon a cart because a discount code doesn’t work. This goes back to the unexpected costs issue, too. If you say you’re going to offer a discount, make sure your coupon codes or Checkout Page works properly.
If your shipping costs are too high, if you force people to make an account, if your page loads slowly, and if your discount codes don’t work, nobody’s checking out.
Check these things on your store.
Realistically, you can expect 70 to 80% cart abandonment. If you plan on it, you can work on a solution. The unexpected is what can cause failure. As we continue, we’ll talk about ways to improve this.
Are your shipping costs way too high/out of line? It’s okay to charge for shipping, but it just doesn’t need to be crazy high. You can raise your product price a little bit and drop your shipping cost. That’s a little secret that we do sometimes. We raise the product price just a tad and knock a few dollars off the shipping to get it to where it’s more reasonable. You can do that, too.
Do you force people to make an account? If so, just turn that off.
Does your page load slow? Fix it!
Those are some things that can immediately reduce your cart abandonment.
Work on decreasing cart abandons first.
Now lets look at ways to “Recover” Abandoned Carts
You literally can double your sales if you recover only three out of the seven abandoned carts. This is what we’ve been able to accomplish on our sites.
People had intent to buy, and they just didn’t buy. We must figure out how to get them to come back to your store and buy.
If you do some aspect of cart abandonment, there may be some improvement. You should be getting 2 or 3 out of the seven to come back to your website.
We use an omni-channel approach to send out reminders. You can use one or all of them:
Facebook Ads retargeting
Google Ads retargeting
Display ads
Native ads
Email
and SMS texting
We want to re-target people with some reminder of what they were going to purchase.
“Oh hey, I was going to buy that. I needed that, but the dog started barking and I had to go see what was going on. I forgot that I was buying something.”
“I got distracted because the phone rang, and all of a sudden I forgot about it.”
Then, maybe they see an ad on Facebook or on Google, or maybe get an email that reminds them of the product they were interested in. This encourages them to come back and make the purchase.
As you can see, retargeting cart abandonments across multiple platforms is powerful. Focus on recovering abandoned carts and you could massively improve your sales and profitability.
Building a successful supplement brand is challenging, as a supplement brand owner, it is important that you provide value to your customers to set you apart from your competitors.
Providing value means offering useful products and services that encourage sales, improve customer loyalty, and grow your brand’s reputation. Here are a few ways to provide value to your customers:
Offer high-quality products: Providing high-quality products that meet the needs of your customers is essential for providing value. This means using high-quality ingredients, ensuring that your products are safe and effective, and providing clear instructions for use.
Provide excellent customer service: Providing excellent customer service is another way to provide value to your customers. This means being responsive to customer inquiries, addressing customer concerns promptly, and going above and beyond to ensure customer satisfaction.
Create a customer loyalty program: A customer loyalty program is a great way to encourage and reward loyal customers. These programs typically have criteria for rewards, but the benefits for the customer usually outweigh these conditions. This can include discounts, free products, and exclusive access to new products.
Encourage customer feedback: Encouraging customer feedback is a great way to show your customers that you value their opinions and insights. This can include sending out surveys, requesting email reviews, and being open to the feedback you receive. Customers are more willing to invest in businesses that value their opinions and insights.
Use social media influencers: Influencer marketing can directly boost product sales, but it can also support other marketing goals like brand awareness or acquiring new followers. When you use influencers to help market your product, you get instant access to an audience that has already established trust with the source of information. This can help increase the success of your supplement brand.
In conclusion, providing value to your customers is essential for the success of your supplement brand.
By offering high-quality products, providing excellent customer service, creating a customer loyalty program, encouraging customer feedback, and using social media influencers, you can provide value to your customers and build a loyal customer base.
The e-commerce landscape has witnessed remarkable growth in recent years, with consumers increasingly turning to online platforms for their shopping needs. This trend holds true for the dietary supplement industry as well, as more and more consumers seek convenient ways to access the products that support their health and wellness goals. In this blog post, we’ll delve into the top e-commerce trends that dietary supplement brands should consider in order to stay ahead of the curve and maximize their online presence. Additionally, we’ll explore some of the top-selling supplement products, including collagen, fat burners, pre-workouts, as well as health and wellness supplements.
Personalized Product Recommendations
In the vast world of dietary supplements, customers often feel overwhelmed by the sheer variety of options available. To address this, dietary supplement brands can leverage the power of personalized product recommendations. By utilizing customer data brands can create products tailored to individual needs and preferences. This not only enhances the customer experience but also increases the chances of repeat purchases and customer loyalty.
Influencer Marketing and User-Generated Content
Influencer marketing continues to be a potent strategy for dietary supplement brands. Collaborating with relevant influencers in the health and wellness space can help brands reach their target audience effectively. By sharing authentic experiences, testimonials, and reviews, influencers can create a sense of trust and credibility among their followers. User-generated content, such as customer reviews and testimonials, also plays a crucial role in building brand reputation and encouraging potential customers to make a purchase.
Subscription Models and Auto-Replenishment
The subscription model has gained immense popularity across various industries, and the dietary supplement market is no exception. Offering subscription-based services allows brands to establish a steady revenue stream and maintain a loyal customer base. By providing automated and convenient replenishment options, brands can ensure that customers never run out of their favorite supplements. This trend not only improves customer retention but also enhances the overall customer experience by minimizing the hassle of reordering products.
Mobile Optimization and Enhanced User Experience
With the increasing use of smartphones and tablets, it’s imperative for dietary supplement brands to optimize their e-commerce platforms for mobile devices. A responsive and user-friendly mobile version is vital to capturing the attention of mobile users, who constitute a significant portion of e-commerce traffic. Streamlined navigation, fast loading times, and intuitive design are key factors that contribute to an enhanced user experience, ultimately leading to higher conversion rates.
Enhanced Transparency and Trust
Consumers are becoming increasingly conscious about the products they consume and the brands they support. In the dietary supplement industry, it is essential for brands to prioritize transparency and provide clear information about their products. This includes displaying ingredients, sourcing information, certifications, and independent third-party testing results. By fostering trust through transparent practices, dietary supplement brands can differentiate themselves from the competition and establish long-term customer relationships.
Now let’s explore some of the top-selling supplement products within the dietary supplement industry:
Collagen Supplements
Collagen has gained significant popularity in the health and beauty industry. Collagen is a protein that plays a vital role in maintaining the health and elasticity of our skin, hair, nails, and joints. Collagen supplements are commonly taken to promote youthful skin, improve joint health, and support overall well-being. With its growing demand, collagen supplements have become one of the top-selling products in the dietary supplement industry. Brands can leverage this trend by offering a variety of collagen formulations, such as collagen peptides, marine collagen, and multi-collagen blends, catering to different customer preferences.
Fat Burners and Weight Management Supplements
Weight management is a major concern for many individuals, and as a result, fat burners and weight management supplements have become highly sought after products. These supplements typically contain ingredients that help boost metabolism, suppress appetite, and support fat oxidation. Brands can capitalize on the popularity of fat burners by developing scientifically formulated supplements that provide safe and effective weight management solutions. Marketing strategies that emphasize the natural ingredients, clinical studies, and positive customer reviews can help build trust and encourage purchase decisions.
Pre-Workout Supplements
Fitness enthusiasts and athletes often turn to pre-workout supplements to enhance their exercise performance and maximize their training sessions. Pre-workout supplements commonly contain ingredients like caffeine, beta-alanine, creatine, and B vitamins, which are known to increase energy, focus, and endurance. With the rising interest in fitness and exercise, pre-workout supplements have experienced a surge in demand. Dietary supplement brands can target this market by offering pre-workout products with unique formulations, appealing flavors, and scientifically-backed ingredients to cater to various fitness goals.
Health and Wellness Supplements
Health and wellness supplements encompass a broad range of products designed to support overall well-being. These include multivitamins, immune boosters, stress relief supplements, and sleep aids, among others. As consumers prioritize their health, the demand for health and wellness supplements continues to rise. Brands can capitalize on this trend by offering high-quality supplements that target specific health concerns or provide comprehensive support for overall wellness. Emphasizing the quality of ingredients, clinical research, and certifications can help brands establish trust and position themselves as reliable sources of health-enhancing supplements.
Conclusion
As the e-commerce landscape continues to evolve, dietary supplement brands must adapt to the latest trends while also understanding the demand for specific product categories. Personalized product recommendations, influencer marketing, subscription models, mobile optimization, and transparency are key e-commerce trends that can enhance brand presence and customer experience.
In addition, collagen supplements, fat burners, pre-workout supplements, along with health and wellness supplements are among the top-selling products in the dietary supplement industry. By leveraging these trends and offering high-quality products that address consumer needs, dietary supplement brands can optimize their online presence, attract a loyal customer base, and drive sales. Staying informed about the e-commerce landscape and aligning product offerings with consumer preferences will be key to success in the dynamic dietary supplement market.
Collagen supplements have been growing in popularity in recent years, and for good reason. Collagen is a protein that plays a vital role in the health and strength of our skin, hair, nails, bones, and joints. As we age, our body’s natural production of collagen decreases, which can lead to wrinkles, sagging skin, brittle nails, and joint pain. This is where collagen supplements come in, as they can help replenish and support the body’s natural collagen production.
Collagen supplements come in various forms, including powders and capsules. They are typically made from animal sources, such as bovine or marine collagen, and can also include other beneficial ingredients like vitamin C and hyaluronic acid. These supplements are easy to incorporate into your daily routine, as they can be added to your morning coffee or smoothie or taken as a capsule.
The benefits of collagen supplements are numerous and varied. One of the most noticeable benefits is improved skin health. Collagen is a major component of the skin’s structure, and taking collagen supplements can help increase skin elasticity and hydration, reduce the appearance of fine lines and wrinkles, and improve skin texture and firmness.
Collagen supplements can also benefit hair and nail health. Collagen helps strengthen the hair and nails, reducing breakage and promoting growth. Additionally, collagen can improve joint health, as it is a major component of cartilage, the tissue that cushions joints and allows them to move smoothly. Taking collagen supplements can help reduce joint pain and stiffness, making it easier to stay active and maintain a healthy lifestyle.
The popularity of collagen supplements has grown significantly in recent years, thanks in part to social media influencers and celebrities touting their benefits. However, it’s important to note that not all collagen supplements are created equal. It’s important to do your research and choose a high-quality supplement manufacturer to create a great product for your.
Private label collagen supplements can offer a variety of benefits for supplement brands, making it an attractive option to consider. By offering a private label collagen product, supplement brands can tap into this growing market and potentially increase their customer base.
One of the key benefits of private labeling a collagen product is the ability to customize the product to fit the brand’s unique identity. The brand can choose to add their logo, branding, and packaging, creating a product that is uniquely theirs. This can help increase brand recognition and loyalty, as customers may be more likely to trust and purchase products from a brand they already know and love.
Another benefit of private labeling collagen supplements is the potential for increased profit margins for the brand. Private labeling collagen supplements can also help brands stay ahead of the competition by offering a unique product that stands out from similar offerings on the market. This can be especially beneficial in a crowded marketplace, where it can be challenging for brands to differentiate themselves and gain a competitive edge.
In conclusion, collagen supplements offer a range of benefits for overall health and wellness, and their popularity is only continuing to grow. A private label collagen supplement can offer even more benefits for supplement brands, such as customizability, increased profit margins, and competitive differentiation. As with any supplement product, it’s important to ensure the highest quality ingredients and formulations, and to comply with all necessary regulations and safety standards.
Contact [email protected] to find out more about a custom formulated collagen product for your brand.
Do you have to have more than one flavor to be successful?
What if people don’t like your flavors?
What if one flavor sells better than the others?
We get these questions all the time.
The good news is, we’ve worked with 100’s of brands and have evidence of success to help you decide.
While the correct answer for your brand is always going to be specific to the particular needs of your brand, we do have some rules of thumb that we can use as a framework.
The biggest consideration for making this decision is how much cash (or credit) you have available to invest in products.
Once you have an idea of how much it costs for a production run of your product, you can use the rules below to make the best decision for your brand.
We are always here to speak with you about your particular situation also, but this will help you begin to understand how to evaluate the question.
The short answer is: If money isn’t an obstacle for launch, start with 2-3 flavors
After that, quickly add new flavors over the next few months to give you something “hot” to continuously talk about with your customers.
Pro’s to having more than one flavor include:
You gain the ability to create “stacks or bundles” (increase avg order size)
You can add upsell features to your site (again, increasing avg order size)
Customers will have a greater likelihood of seeing a flavor they’d like to try
Returning customers who like variety can try something new
I know many of you are probably saying “It must be nice for money to not be an obstacle.”
You’re absolutely right that the majority of startups need to think a little more carefully about how they make this choice.
So the next most important question is “How do you know if you have enough money to run more than one flavor?”
Having more than one flavor (or SKU in general) creates a some new dynamics for your brand that you need to consider:
More inventory management/forecasting
How much cash to keep in reserve for reorders
Tracking timelines for deliveries
While I am always going to feel like the pros of having more flavors outweigh the cons, here is the rule you should consider for having more than one flavor.
You should consider running more than one flavor if you have enough cash (or credit) to pay for at least 1 deposit after receiving your product.
For example, if you want to run with 3 flavors and you have enough cash to produce all three flavors plus pay the 50% deposit on one of those flavors, you are in a better position to bring all of those to market.
The reasoning behind that is you will have flavors that perform better than others (and that’s a good thing!).
If you’re selling your best flavor quickly and you need to put in a reorder before the other flavors have picked up speed, you want to have the cash on hand to place that deposit.
Don’t sell out of your biggest mover because you didn’t plan ahead.
The “pace” at which your flavors sell is going to vary (and there will always be favorites).
It is not a bad sign that some flavors don’t sell as fast as others.
As long as the flavor sells, you have a winner. Even if it’s slower than the others.
Having the reserve of at least one production deposit will give you the flexibility to at least keep your fastest mover live on your site.
As a start up, it’s nearly impossible to project your selling speed or have any real idea of a forecast.
But having a reserve will let you fill in the gaps and act quickly to at least keep your biggest moving rolling.
Hopefully these frameworks have helped you begin to think about your budget and cash flow in a new way.
If you’re still wondering what the right choice is, talk to us about your current situation, and we can build a plan for you that makes the most sense.
We know from working with 100’s of brands that creating the “perfect” formula can feel like an overwhelming task.
How can you be sure that your product is going to be competitive in your market?
How do you know if you’ll get good reviews?
Can you be sure that your product is going to perform as expected?
I know that it can feel like getting the exact dosage of every single ingredient perfect in your formula will make or break your brand.
While you do need to have a formula that performs as expected for your market, the good news is, it doesn’t have to be a grueling process.
I was working with a brand owner who was getting started with a preworkout for 18-24 year old bodybuilders…
He had a lot of concerns about his product’s formula because that market can be particularly critical of ingredients and dosages.
We went through a process of creating his formula that checked all the boxes.
We evaluated top performing products in the space.
We reviewed literature regarding effective ingredients and doses
We paired effectiveness with market viability (is it still practical for a consumer and profitable for the brand).
But he was still concerned and unsure about his formula…
The bottom line is that there is no way to be 100% sure before bringing your product to market.
While that may not be comforting to hear at first, hang in there with me, and it will all make sense.
So how do we know if the formula is perfect?
Before going into that, let’s first talk about what most of the biggest brands in the market do…
Some of the biggest brands in the market have changed their formula 10+ times over the years.
What if I told you that a HUGE brand has changed its formula 52 times since launching? (one that you’ve likely heard of)
So how are the biggest brands in the market not “getting it right” the first time.
The answer is the market moves and you will likely change your formula at some point.
Research reveals new answers about ingredients and doses
New ingredients become more widely available
Market spending behavior shifts
Market desires change
The big brands know that the most important point of the business is getting to know your customers.
“So you’re telling me I’ll have to change my formula – but where do we start?”
When you’re deciding where to start, as long as you’ve evaluated the points outlined above, the goal should be to create a formula that is good enough to earn reorders.
If you’ve done that, you’ve given your brand the chance to launch and grow.
An important consideration behind this point is that you don’t know who exactly your market is yet until you start selling!
No matter how much research you do, your market will always surprise you a little bit.
You’ll likely be surprised about who exactly they are, what they want, what they expect, etc.
This is the key that the big brands know, which is why they are okay with launching a product knowing it will change later.
Only once you have a product on the market do you get a chance to get to know them better and deliver a product to them and create a community for them.
Going back to the story above about the brand owner with the preworkout product…
Once we had this conversation, he felt confident that we had done all that we can “pre-market.”
He learned that the rest of the work starts once you actually have a product on the market, and that is when you get the opportunity to shift and connect with your community.
While this particular brand owner hasn’t changed his original formula yet, he did launch a second product that is a slight variation of the first one to cater to the specific requests of his community.
The second SKU wasn’t even on his radar before putting the first one on the market.
He now has 2 SKUs with multiple flavors each that are all selling well.
I’ve seen this scenario play out many times where the next products launched based on customer feedback actually become the best sellers for the whole brand!
Don’t tie yourself in knots trying to be perfect for your launch!
Make a product that you believe is good enough for your market and get in the game!
The longer you stay on the sidelines just “thinking” about your product, the more time that goes by that could be spent connecting with your customers.
Your customers ARE your brand – not your products.
Get started now and get to know them!
We’re always here to help you adapt to customer feedback and make the appropriate changes or pivots for your brand.
Every brand owner has either attempted to run or is curious about running Facebook Ads.
Although this is NOT supplement specific, meaning he does not talk about health claims or before and after pictures.
This is an excellent overview to help you understand real Facebook Advertising for Ecommerce. Even though the video is over a year old, it is STILL very relevant in the fundamentals.
