The Council for Responsible Nutrition (CRN) reports that supplement usage is back to pre-pandemic levels. 75% of Americans report using nutritional or dietary supplements. The vast majority of supplement users continue to be regular users.
“This year’s data shows a remarkable picture of continuity and paints the landscape of a vibrant, mainstream industry,” said Brian Wommack, CRN’s senior vice president of communications. “While overall usage is down slightly from its pandemic peak, reported usage of immunity-boosting supplements—including vitamin D, vitamin C, and zinc—is steady from last year.”
New this year is an increase in specialty supplement usage. More than half of consumers (52%) who take supplements report taking a specialty supplement, the most reported of which are omega-3s, probiotics, melatonin, and fiber.
Still the king among supplement users, 70% report taking a multivitamin in the past 12 months. Sports nutrition supplements have seen a significant increase in use since last year, up five points to 39%.
Trust in the dietary supplement industry also remains high. More than three-quarters of Americans (77%) find the industry trustworthy. That number is even higher among supplement users, at 84%.
When asked their top motivator for taking dietary supplements, Americans’ top responses are “maintaining my health” and “live healthier/adopt healthier habits.” “This answer is not surprising,” said Wommack. “Data consistently shows supplement users are much more likely to report engaging in healthy behaviors like exercising, eating a balanced diet, visiting their doctor regularly, and regularly getting a good night’s sleep.”
Keep Reading…You Will Also Like:
How do I know If I have the right formula for my supplement brands products?
How many Flavors should I start my supplements Brands with?
